Overview

Apple has officially launched their new map interface called Apple Business Connect or ABC. Direct from Apple – “Apple Business Connect makes it easy for customers to find your business using Apple Maps. Take control of how your business is seen. Create a place card that is accessible to everyone around the world who uses Apple devices and built-in apps — with directions, contact information, and actions built right in.”  Source: Apple

While this looks like a rebrand to most users, we’re here to tell you what you need to know about this update, and how your team at YPC Media is here to help you.

Apple has always had map features and the ability to claim your listings. But now, there are more customizations available to help you reach your customers. Here are some of the new tools you can expect:

New Features

Customizable Place Cards

• Photos, Headers, Logos & Hours

Showcases

• Think Google Posts

Customer CTA (Call-to-Action) buttons

• Appointment booking
• Call or chat with the business
• Ordering food or groceries through Instacart
• Making a reservation through OpenTable
• Booking a hotel through Booking.com 
• Buying tickets, and more!

Insights

You’ll be able to see what people searched for before tapping your location and well as insights on your Place Cards.

What do you need to do?

YPC Media customers can check with their dedicated account manager and review their listing. They can assist you in customizing it and enhancing your profile for the best Local Search results and review insights.

Any business owner can claim their profile by going here: businessconnect.apple.com. We recommend giving it the same care you do to your other listings! Including continuous updates, monitoring and reviewing your insights. 

Image Source: Apple