Complete Website Checklist for Business Owners

Complete Website Checklist for Business Owners

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One of our favorite parts of working with new clients is getting their brand-new website up and running. But first, we have to review together to make sure everything is exactly as it should be.

Once your website mock-up link is sent to you, it is very important to review your new website and provide changes (or approval!) in a timely fashion. The sooner you get us your feedback, the sooner your optimized & seo-rich site is up and running for all to see!

Here is a Complete Website Checklist to make this task of reviewing your site easier. We want you to focus on your small business — we’ll handle as much as possible.

Complete Website Checklist:

  1. Click on the Website Mock-up URL we will send to you via email, and open the website on desktop first, then mobile.
  2. Review the Home page in full.
    1. Look at logo placement and size – is this the correct logo? Is it visible?
    2. Look at all of the links (AKA, the tabs on the Navigation Bar).
      1. Does the page order make sense?
      2. Hover over each page (i.e., “Services”) to see the pages underneath (AKA, the Dropdown menu).
      3. TIP: when viewing on Mobile, the Navigation displays when you click on the 3 stacked lines at the top of your screen.
    3. Look at the Banner section.
      1. Is the image appealing?
      2. Ensure the calls to action are appropriate (call button, text button, email button, when applicable).
    4. Read all content for accuracy.
      1. Are the correct services highlighted?
      2. Are the Phone Number, Business Name, Hours & Location correct?
  3. Review each page, looking for:
    1. Correct Phone Number, Business Name, Hours & Location
    2. Appropriate Content – Does the page content represent your business/service appropriately?
    3. Photos and Imagery – do they represent your business/service appropriately?
  4. Review the Footer (section at the bottom of the website) for accuracy.

Everything look good? Terrific! It’s time to go live.

Once your website goes live, you should test all contact forms.

Form Testing:

  1. Send a test from each contact form on your website by completing them entirely.
  2. Check that you received each form submission in your inbox.
    1. If you do not see the form submission in your inbox, be sure to check your junk folder.
    2. If you still do not see the form submission email in your junk folder, reach out to your account manager for technical support.
  3. Once you have received the email, note the subject line of the email, so you do not overlook the form submissions in the future.
    1. TIP: Some email providers allow you to flag emails with a dedicated subject line! Make sure to complete this in your email settings to ensure you see each email that comes through. 

Once all of these steps are complete, congratulations — it’s time to send all of your friends, family, and customers to your new site. Celebrate, reflect on how far you’ve come, and get ready for an influx of web visitors!

It is our pleasure at YPC to bring this service to you. Without a properly functioning and optimized website, you miss out on business. And we don’t want that for you! If you have any questions or concerns about your website, or are interested in YPC helping you get found, get noticed, and generate leads through website design and optimization, reach out to us today. Let’s get you up and running!

 

AI Simplified: Strategies for Small Businesses

AI Simplified: Strategies for Small Businesses

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AI Simplified: Strategies for Small Businesses (Webinar Recap)

In an increasingly digital world, artificial intelligence (AI) is revolutionizing how businesses operate. Some of our leadership team at YPC Media recently hosted an insightful webinar titled “AI Simplified: Strategies for Small Businesses,” featuring marketing industry experts Catie Fitzgerald (Director of Operations), Danielle Henderson (Vice President of Sales & Operations), and Ken Collins (Director of Research & Development). This webinar aimed to demystify the use of AI and provide actionable strategies for small business owners to integrate AI into their daily operations!

Here’s what we covered & what you’ll learn in this webinar: 

  • What AI is and Where It Came From
  • Common Platforms for Utilizing AI
  • Implementing AI in Small Businesses
  • Trusted Sources for AI Information
  • Red Flags and Safety Practices When Utilizing AI for Your Business
  • Enhancing Customer Experience with AI
  • Open Q&A Session

After viewing this webinar, you’ll walk away with a more comprehensive understanding of how to harness the power of AI for your small business. By following the insights and recommendations shared by our team, you can start leveraging AI to drive efficiency, enhance customer experiences, and stay competitive in today’s digital landscape!

Need a bit more help or guidance on AI? Reach out to our team at YPC to see how we can help you and your business. Stay tuned for upcoming webinars and resources from our team at ypcmedia.com/webinars.